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Meet The Founder

Hi, I’m Soph!

I’m the proud mum of four incredible kids, wife to a wonderful husband, and the founder of Memoir. Life as a mum has taught me how quickly time slips by, and how every moment - big or small - is precious. Watching my own children grow so fast made me realise just how much I wanted to hold onto each laugh, every milestone, and even the simplest, everyday moments.

That desire to capture these fleeting moments, to preserve the taonga (treasures) of family life, led me to create Memoir. I wanted to offer families a way to not only document the big milestones but also celebrate the quiet, beautiful moments that make up the heart of family life.

I’m blessed to call Aotearoa New Zealand home - a place that’s woven with whakapapa (heritage) and rich with stories of whānau (family). Memoir is my way of honouring the gift of family, and I hope it becomes a cherished part of your family's story, just as it has in ours.

How We Got Started

Bringing this brand to life has been a true labour of love. I wanted to create something special - something that would help families hold onto the moments that matter most. The journey of building Memoir wasn't easy but every step was guided by the desire to create beautiful keepsake journals that families could cherish for years.

The process of creating our first ever journal 'My School Memories' was full of late nights, lots of design revisions, and aided by the incredible support of talented creatives who helped bring my vision to fruition.

Memoir is just getting started, and I can't wait to see where this journey takes us.

Beautiful now, Beautiful always.

What Inspires Us

At Memoir, we're deeply inspired by the beauty found in everyday family life and the incredible power of journaling to bring those memories to life. Each laugh, challenge, and shared moment is a reminder of how precious time is - and why it's so important to hold onto these times. Journalling helps us slow down, fostering a deeper connection with our experiences and with each other. Research shows that writing things down not only engages our minds but also makes our reflections more vivid, allowing us to savour each moment more deeply and truly feel the joy of remembering.

Each of our keepsake journals is crafted to be a treasured companion in this reflective practise, offering a beautiful space to capture and celebrate both the little and big moments of life. In a fast-paced world, we believe that taking the time to write things down helps us appreciate the gift of life itself, making our relationships even sweeter and our memories richer. Our mission is to help you preserve your unique journey, so you can look back with gratitude and stay connected to the present.

Follow Us on Social Media

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Contact Us

Have questions or want to learn more?
Contact us and we’ll be happy to help!

Explore Our Journals

Ready to start journaling?
Shop now and find your perfect keepsake journal.